Featured articles on integrated marketing communications including advertising, public relations (PR), brand strategy, digital marketing, communications strategy, social behaviour change communication, and more. Features insights, guides, opnions, and new perspectives.
Understanding the Social Media Landscape In the dynamic business landscape, social media has emerged as a pivotal force shaping brand perception. In an era where people increasingly rely on platforms…
What is likely to bring about a successful public relations programme? This is a common question we ask ourselves as public relations practitioners. Other questions directly linked to the first…
Corporate reputation management is an important concern for any corporate organisation or business entity, be it public or private, large or small. The main reason it cannot be disregarded or…
